APPLY YOUR KNOWLEDGE

The numbers in motion.

Use a fictional business to see how revenue, direct costs, and operating expenses affect operating profit. No account or customer data required.

ILLUSTRATIVE EXERCISE • All calculations happen in your browser
THE SAMPLE BUSINESS

Northstar Services Co.

A fictional service company with $750,000 in annual sales. Adjust the figures below and watch the financial indicators update.

REPORTING PERIOD12 monthsDATA TYPEFictional illustration

Change the inputs

$300k$1.2m
$100k$800k
$50k$400k

All values cover the same 12-month period. This simplified exercise excludes interest, income taxes, and depreciation/amortization adjustments.

See the impact

LIVE EXAMPLE
Gross profit$300,000
Gross margin40.0%
Operating profit*$90,000
Operating margin*12.0%
Where revenue goesSHARE OF SALES
Direct costs Overhead Operating profit

After direct costs, 40 cents of each revenue dollar remain to cover overhead and profit.

BRING THIS INTO IMPRESA

What would you inspect next?

01Financial HealthInvestigate margins, liquidity, and leverage.↗02Cash Flow EngineCheck what receivables and payables do to cash.↗03Growth IntelligenceTest whether growth can be supported.↗04Decision SimulatorExplore realistic price, volume, and cost changes.↗05Capital PlanningConsider debt payments and financing options.↗
* Operating profit here means revenue minus COGS minus the operating-expense input. It is a simplified example, not net income or cash flow. The exercise is not Impresa’s production calculation engine and does not generate a real Financial Health score.